For immediate release
Particularly strong attendance growth in Ontario’s key markets including Hamilton, Kitchener-Waterloo and Ottawa.
[Toronto, ON – January 6, 2016] Canada’s Ballet Jörgen’s unique production of the Nutcracker set to backdrops by the Group of Seven completed a highly successful run of 11 Ontario communities. Attendance grew across the province including a combined 22% increase in paid attendance in Hamilton, Kitchener-Waterloo and Ottawa, which grew from 5,250 to 6,434 people in those three communities alone. Many performances were sold out, including the company’s premiere performances at the new FirstOntario Performing Arts Centre in St. Catharines.
Year over year performance revenue (ticket sales and performance fees) increased by 20% to $367,589 from 2014 to 2015.
The company welcomed a number of high profile guests performing the role of the Moose, including Toronto Mayor John Tory. Re-imagining classical ballets into a Canadian context, The Nutcracker, a Canadian Tradition takes its inspiration from Group of Seven paintings housed at the McMichael Canadian Art Collection in Kleinberg, Ontario. The famous Canadian landscape paintings showcased in stunning 30 foot backdrops set the frame for a magical dream journey filled with snowflakes, lumberjacks, Mounties and creatures of the woods. Now in its 8th season The Nutcracker, a Canadian Tradition continues to grow in popularity.
One enthused attendee said: “I feel compelled to tell you how much we enjoyed your Canadian adaption of this wonderful classic. We have seen a few versions as a family but this one captivated all of us…From the Mounties to the Group of Seven, I loved everything about it. Bravo! Well done and thank you from London!”
The 2015 Nutcracker tour reached Brantford, Guelph, Hamilton, Kitchener-Waterloo, London, Markham, Milton, Orillia, Ottawa, St. Catharines and Toronto with 23 performances. Through the company’s Nutcracker Youth Education Program, local dance students can audition to perform children’s roles in every community. A total of 201 young dancers performed alongside the company’s professional dancers giving these young performers the thrill of a lifetime.
“These performance by Canada’s Ballet Jörgen in communities throughout Ontario reflect our commitment to bringing innovative artistry combined with skilled professionalism to dance lovers wherever they live”, said Bengt Jörgen, founder and director of the Company.
The Nutcracker tour was made possible with the support from the Ontario Arts Council’s Ontario Touring Program. Ottawa and Kitchener-Waterloo performances were underwritten by BMO Financial Group. Toronto performances were made possible with the support of The Linda Frum and Howard Sokolowski Foundation, George Brown College, The Toronto Arts Council and TEVA Canada. Nutcracker Youth Education Program is in part made possible with the support of Scotiabank. The Company is extremely grateful to our partners for helping us make ballet more accessible.
About Canada’s Ballet Jörgen
Canada’s Ballet Jörgen builds communities across Canada through the shared experience of professional ballet. Reaching every province with over 600 events annually, we ensure communities large and small, urban and rural have access to a ballet experience that is recognized for its innovation, warmth and beauty. Inspiring and connecting with Canadians for over 25 years, Canada’s Ballet Jörgen makes ballet and Canadian choreography a meaningful part of Canadians’ lives through performance, education, and community engagement.
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For interview requests, performance photos and more please visit http://www.balletjorgencanada.ca/media or contact Mimi Mok
p:416.961.4725, e: firstname.lastname@example.org
Canada’s Ballet Jörgen is gratefully acknowledging its major season partners:
Sleeping Beauty is being created and presented with the support of Margaret and David Fountain
National Presenting Partner
Ontario Sleeping Beauty performances have been financially assisted by the Ontario Cultural Attractions Fund of the Government of Ontario through the Ministry of Tourism, Culture and Sport, administered by the Ontario Cultural Attractions Fund.
Atlantic Youth Programming
Travel & Education Partner
Childhood Cancer Canada Foundation Performance Sponsor
We thank Aeroplan for its ongoing support through the Beyond Miles program
J. P. Bickell Foundation, Charles H. Ivey Foundation, Hal Jackman Foundation
Nutcracker Youth Education Program