For immediate release

Connecting with Elementary Schools – Libraries – Dance Schools

[Halifax NS – May 21, 2015] Canada’s Ballet Jörgen (CBJ) returns for the third time this season to Atlantic Canada, performing a ballet popular among young audiences: The Velveteen Rabbit. Choreographed by award-winning dance-maker, Kathleen Rea, The Velveteen Rabbit will be performed in New Brunswick, Nova Scotia and Newfoundland & Labrador. The company will also present interactive performance-events in libraries in St. John’s, NL, and teach a number of master classes on the tour.

The three week tour, which spans from May 19th through June 7th, is focused on reaching youth as part of CBJ’s goal of allowing all young Atlantic Canadians to see a live ballet performance at least twice before they graduate high school. The tour will take the company to 13 communities including Perth-Andover, Centreville, and Gagetown in New Brunswick; Guysborough, Ingonish, Westmount and Sydney in Nova Scotia; and Pearl, St. John’s, Mount Pearl, Carbonear, Bay Roberts and Paradise in NL.

This dance interpretation of The Velveteen Rabbit is not only entertaining, but it also underlines the importance of friendship, love and the discovery of what is real. The company dancers bring to life this renowned story, which consists of a young boy and his love for a stuffed rabbit that eventually comes alive. The Velveteen Rabbit was the most popular of the thirty children’s books written by Margery Williams, and highlights important life values for readers of all ages. As the wise character Skin Horse says, “Real isn’t how you are made. It’s the thing that happens to you. When a child really loves you for a long, long time… then you become real.” Seeing the characters brought to life on the stage, filled with humour and charm, engages both young and old alike.

image1 8 

“Dear Velveteen Rabbit,

I know you always wanted to know everything about real. Real is a life of being able to do all sorts of things. Real is to laugh every day. Real is a feeling deep inside. Real is to hope for the future. Real is to live every moment. Real is to dream for tomorrow. Real is inspired for today. Real is love beyond words.

From your friend, The Horse”
Madison, an Elementary Student – Truro, NS.

Public events: Ballet 101 – An interactive introduction to ballet for all ages

Wednesday, May 27 – 10:00 a.m. and 3:30 p.m.
Marjorie Mews Public Library
12 Highland Drive, St John’s, NL A1A 3C4

Thursday, May 28 – 10:30 a.m. and 3:30 p.m.
Mount Pearl Public Library
65 Olympic Drive, Mount Pearl, NL A1N 5H6

Friday, May 29th – 1:30 p.m.
Carbonear Public Library
256 Water Street, Carbonear, NL A1Y 1C4

Saturday, May 30th – 2:00 p.m.
AC Hunter Children’s Library, Arts & Culture Centre
125 Allandale Road, St. John’s, NL A1B 3A3

This Atlantic Canada tour is made possible by:

image2 11

Additional support has come from individual donors in Atlantic Canada and:

image3 4

About Canada’s Ballet Jörgen

Canada’s Ballet Jörgen builds communities across Canada through the shared experience of professional ballet. Reaching every province with over 600 events annually, we ensure communities large and small, urban and rural have access to a ballet experience that is recognized for its innovation, warmth and beauty. Inspiring and connecting with Canadians for over 25 years, Canada’s Ballet Jörgen makes ballet and Canadian choreography a meaningful part of Canadians’ lives through performance, education, and community engagement.

– 30 –

Media Contact:

For interview requests, performance photos and more please visit or contact Anne Zozo, Marketing Services Coordinator at 416.415.5000 ext. 2886,


Canada’s Ballet Jörgen is grateful for the support of its 2014-2015 major Funding Partners:

Season Sponsor:  RBCWM_LogoDes_H_K_PE
Atlantic School Program Sponsor:  image2 11
Government Partners:   image2  image2 18  image2 15
National Presenting Partner:  image5 5
 image3 4 We thank Aeroplan for its ongoing support
through the Beyond Miles program.
Education Partner:  image8 15
Apprentice Program:  image7 3
Travel Partner:  image6