Alden Hadwen, Director of Community Engagement at Aimia, is responsible for all of Aimia’s corporate Social Responsibility in their Americas Region, including the Aeroplan Loyalty Program. In 2006 she oversaw the creation of Beyond Miles, the online donation program where Aeroplan Members can support 10 corporate not-for-profit partners as well as over 465 Canadian grassroots community causes by donating miles. In 2016 this donation program was renamed the Aeroplan Member Donation Program. Alden is also responsible for Aimia’s partnerships in the Arts, including the Aimia l AGO photography Prize and the corporate installation of artworks in their offices working with Arts institutions and involving employees. Her role includes corporate charitable giving, with an emphasis on skills based volunteering which has evolved as a key focus in Aimia’s community outreach program, especially through Data Philanthropy. Alden has worked with Aimia for 20 years, serves on the board of Ballet Jorgen, and is a published poet. She hosts a community radio show in Guelph, loves to garden and has 4 grandchildren.
Advisory to CEO